Although designed for small businesses, Google's platforms can overwhelm business owners with technicalities like real-time bidding and AI-driven automation. This blog covers common issues and frustrations that people face when running Google Search Ads.

If you have to prioritize investing in SEO or SEM, here’s a compelling case for choosing SEM (specifically PPC). SEO is essential for long-term organic growth and credibility, SEM offers immediate results, precise targeting, and greater control over your advertising efforts.