FAQs

What services do you offer?

We specialize in all things Google Ads, including Google My Business, paid search/PPC, Demand Gen, Gmail and YouTube ads. We begin with an initial consultation and conduct an online presence assessment based to your business objectives. This helps us identify the right opportunities for your business and create a custom plan for you. We offer different packages and can also create custom plans based on your specific needs and budget. We always recommend to start with our Essential Package, as this ensures that your business gets immediate visibility with customers seeking your services.

What does your Online Presence Assessment consist of?

In a digital-forward, AI-driven, mobile-first world, it’s important that your business is setup to be visible to your future customers. To set you up for success - we audit your website, ensure your business is discoverable through Google maps, and evaluate organic search results ranking relative to your local competition.

How do you customize strategies for small businesses? 

We understand that each small business is unique. Our approach involves an initial consultation to understand your specific product or service offerings, business goals, target audience, and budget. Based on this, we develop a personalized marketing strategy that aligns with your objectives and delivers the best return on investment. We believe in setting the right foundation for your business to grow and thrive over the long-term.

How long does it take to see results? 

The timeframe to see results depends on the type of marketing strategy. Some tactics like Google search ads yield faster results. We often see meaningful results within 30-60 days, even at relatively small budgets. Other tactics like YouTube video ads drive awareness with a broader audience and can take 60-90 days to show their full effect. We prioritize performance tactics that yield desired results most efficiently.

How do you measure the success of your campaigns?

Success measurement is based on campaign goals. We track various metrics like website traffic, lead volume, conversion rates, and customer engagement. It’s important to us that you have visibility into the performance of your campaigns. We provide regular analytical reports on a weekly or monthly basis.

How will we communicate and how often?

Communication is key to our partnership. We typically communicate through emails, phone calls, and scheduled virtual meetings. The frequency of communication is determined based on your preferences and the needs of your campaigns.

How do you mitigate risks in marketing campaigns?

We mitigate risk through continuous monitoring, optimization and budget reallocation. We closely monitors ad performance using real-time analytics, industry benchmarks, and automated alerts. We build marketing strategies with flexibility to adapt to market changes. This includes optimizing the marketing mix and staying agile in our approach.