10 ways to use TikTok to grow your small business
In recent years, TikTok has become a global phenomenon, captivating users from various demographics. As a mobile-first platform, TikTok caters to the growing number of mobile users, fitting perfectly into the on-the-go lifestyle of modern consumers. TikTok leads the way with:
Broad appeal of short-form video. At its core, TikTok is a short-form video sharing app. Its content is quick, often lasting just 15 to 60 seconds. This format aligns perfectly with the modern digital consumer’s preferences - brief, engaging, and to the point.
Robust personalization algorithm. TikTok's algorithm quickly learns user preferences, ensuring a highly personalized content feed. This means users are continually served videos that align with their interests, which keeps them engaged and coming back for more. Whether you’re interested in cooking, comedy, or DIY, TikTok’s algorithm finds and delivers content you’re likely to enjoy.
Continuously fresh content. TikTok empowers users to become creators. With its user-friendly interface, array of filters, effects, and a vast library of music and sounds, the app lowers the barriers to content creation. This democratization of content production means anyone can become a TikTok sensation, fostering a diverse community of creators.
Diverse content for diverse audiences. The platform hosts a wide array of content categories. Whether it's life hacks, educational content, or just pure entertainment, TikTok has something for everyone. This diversity in content is a significant draw for users from different age groups, interests, and cultural backgrounds.
TikTok's unparalleled opportunity to connect with a diverse audience makes it a powerful tool for small business owners. Here are 10 practical ideas to showcase your business through engaging content:
Behind-the-Scenes Footage: Show the human side of your business. Whether it’s a day at your store, setting up for an event, preparing products, or providing services, these glimpses into your business operations create a personal connection.
Product Demos and Showcases: Create videos showcasing your products or services. Demonstrate their features and benefits in an engaging way.
How-To and Educational Videos: Share your expertise. For example, a bakery could share baking tips, or a gardening store could give plant care advice. Educational content positions your business as a knowledgeable leader in your field.
User-Generated Content: Encourage your customers to create videos using your products or services. This not only provides authentic content but also amplifies customer voices and experiences.
Customer Testimonials and Reviews: Sharing short clips of customers reviewing your product/service can be a powerful endorsement.
Team Introductions: Introduce your team members in creative ways. This helps build a relationship with your audience as they get to know the faces behind the brand.
Time-Lapse Videos: Show a time-lapse of a task related to your business, like setting up a storefront, creating a product, or organizing an event. These are visually appealing and can capture a lot of information in a short clip.
Before and After Reveals: If your business involves transformations (like interior design, landscaping, beauty services), before and after videos can be very impactful.
Special Offers and Promotions: Use TikTok to announce exclusive offers, sales, or special events to create excitement and a sense of urgency.
Collaborations with TikTok Influencers: Partner with influencers who resonate with your target audience to expand your reach.
For small businesses, TikTok is not just a marketing platform; it's a community hub where you can authentically connect with your audience. Focus on creating quality content that adds value and engage with your audience. Let your business’s unique personality shine through!
